Our story

Built for Main Street.
By entrepreneurs.

Every tech founder in Silicon Valley has access to advisors, capital, and tools that make starting a business easier. We built BossWorks so the baker, the dog walker, the freelancer, and the salon owner get the same advantage.

Why BossWorks

Three things we believe

01
AI is for everyone — not just Silicon Valley
The power of AI shouldn't come wrapped in geek talk and techno jargon. We built BossWorks to make sure every Main Street business has access to the same technology as the biggest companies in the world — in a way that's practical, safe, and actually useful.
02
Passion is enough to start. A plan makes it real.
Starting a business shouldn't feel overwhelming. If you have the skills and the drive, BossWorks handles the complexity — from the first permit to the first hire. We turn passion into a plan that's specific to your business type and your city.
03
We've been in your shoes
BossWorks was designed and built by a team that has launched and operated real-world businesses in food, retail, and fashion. We're not theorising about what it takes. We've done the paperwork, paid the permit fees, and made the same mistakes you're trying to avoid.
Our values

The principles behind everything we do

Social impact
We want to have a meaningful, positive impact on the people and communities we serve.
Passion
This isn't a job. It's a chance to make a real difference for real people starting real businesses.
Integrity
We hold ourselves to the highest ethical standards in everything we build and every interaction we have.
Excellence
We're aiming to be world-class — not just good enough. Every feature, every answer, every interaction.
Empathy
Starting a business is stressful. We show up with respect and understanding in every interaction with our users.
Creativity & innovation
We want our users to get access to the best ideas and the most capable tools in the world.
Founder

The person behind BossWorks

Sashi Reddi — Founder of BossWorks
Sashi Reddi
Founder

Sashi Reddi is the founder of BossWorks. He has spent years as both an investor and operator across a wide range of real-world businesses — restaurants, packaged food, laser hair clinics, luxury homewares, and fashion. All Main Street businesses. The same kind BossWorks is built for.

In the tech world, Sashi founded AppLabs, the world's largest independent software testing company, which grew to over 2,500 QA professionals across India, the US, and the UK. AppLabs was backed by WestBridge Capital (Sequoia Capital India) and acquired by CSC (now DXC Technology), after which Sashi built the Big Data & Analytics practice for CSC.

Before AppLabs, Sashi founded three other tech companies: EZPower Systems (web content management, acquired by DocuCorp and later part of Oracle), iCoop (group purchasing), and FXLabs (India's leading game developer, acquired by Foundation 9 Entertainment and later part of Electronic Arts).

Sashi also founded SRI Capital, a seed-stage venture capital fund investing in US and India startups in enterprise software and deep tech. And he runs SRI Trust, a charitable organisation supporting the education and development of over 1,125 children across three schools in Hyderabad, India.

He holds a BTech in Computer Science from IIT Delhi, an MS in Computer Science from NYU, and a PhD from The Wharton School, University of Pennsylvania.

IIT DelhiNYUWharton PhDAppLabsSRI CapitalSRI Trust